A Value Proposition is an intrinsic statement that links a company’s service offerings to the pain points and issues of its clients. Learners will explore the four elements that form the basis of Value - Relevance, Beneficial, Unique, and Proof, and how to align these concepts with their clients' needs in order to reach them on a deeper level. Upon completion, learners will be able to understand and communicate their Value Proposition relative to their competition and in alignment with their target client.