The Start Up Bundle is a great place to start for small teams or entrepreneurs. This bundle includes "Understanding Your Value Proposition," "Influence in the Procurement Journey," and "Branding & Business Marketing." This three-part bundle includes course instruction, templates and exercises that jump start your business development effort whether you are new to business development/marketing or an experienced professional.

Start Up Bundle Contents

Module 1: Understanding Your Value Proposition

A Value Proposition is an intrinsic statement that links a company’s service offerings to the pain points and issues of its clients. Learners will explore the four elements that form the basis of Value - Relevance, Beneficial, Unique, and Proof, and how to align these concepts with their clients' needs in order to reach them on a deeper level. Upon completion, learners will be able to understand and communicate their Value Proposition relative to their competition and in alignment with their target client.

Karen Compton

Karen Compton

Module 2: Influence in the Procurement Journey

Clients are not a monolith, and each has their own respective Procurement Journey according to their needs, constraints and stakeholders. It can be subconscious or deliberate, yet it is foundation to every transaction, from buying a car to selecting a professional service practice. Their three-step process is essentially identical - Awareness, Consideration, and Selection. Upon completion, learners will come away with a greater understanding of the Procurement Journey and their clients' point of view, and be able to convey their Value Proposition with tactics and strategies that provide greater impact.

Karen Compton

Karen Compton

Module 5: Branding & Business Marketing

Brands are based on a replicable client experience that reinforces a company's Value Proposition throughout the Procurement Journey. Learners will explore the critical questions associated with strong brand development and examine the attributes of effective business marketing to convert work.

Karen Compton

Karen Compton

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Frequently Asked Questions


Can I get a refund if I'm unhappy with my purchase?

If you are unsatisfied with your bundle, reach out to us to see if your purchase is eligible for a refund.

As stated in Teachable's Terms of Use, Bundles that contain coaching and/or digital downloads ARE NOT covered by Teachable's 30-day student refund policy.


My bundle includes coaching. How do I schedule my appointment?

Upon purchasing a bundle that includes coaching, you'll receive further instructions on how to book a time for your appointment.


More questions?

Email us at acelerator@a3kconsulting.com